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Hotels: Occupancy Rate tracking pre-recession levels

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Another update on hotels from HotelNewsNow.com: STR: Chicago tops weekly ADR, RevPAR gains

Overall, the U.S. hotel industry’s occupancy rose 0.5% to 72.5%, its ADR increased 4.1% to 1.64 and its RevPAR grew 4.6% to .96.

The 4-week average of the occupancy rate is close to normal levels.

Note: ADR: Average Daily Rate, RevPAR: Revenue per Available Room.

The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.

Hotel Occupancy Rate Click on graph for larger image.

The red line is for 2013, yellow is for 2012, blue is “normal” and black is for 2009 – the worst year since the Great Depression for hotels.

Through June 22nd, the 4-week average of the occupancy rate is slightly higher than the same period last year and is tracking the pre-recession levels. The occupancy rate will probably increase over the next couple of months – the summer travel season is here!

Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com
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